SerenaMoretti

DATA ANALYST

Turning numbers into stories that drive your business success

About Me

Hello, I’m Serena.

I bring experience in Brand Management and Product Strategy, helping brands align their products with customer needs. I’ve worked in Italy and Göteborg, and had the opportunity to live in diverse cities like Dubai and London, where I developed a strong understanding of different markets and cultures.

Currently, I am specializing in Digital Analytics at IHM Business School, where I am learning to leverage data to drive better business decisions. My focus is on using analytics to enhance e-commerce strategies, improve online shopping experiences, and boost sales.

My background in spotting market trends and understanding customer behavior helps me craft effective strategies for online businesses. Alongside these technical skills, I value clear communication, empathy, and teamwork, which allow me to thrive in fast-moving environments like e-commerce.

During my time living abroad, I embraced opportunities for personal and professional growth, including completing courses in Digital Marketing and achieving fluency in Swedish (SVA3 certified).

I’m eager to collaborate with innovative companies that value digital transformation, where I can apply my skills and grow professionally while making a meaningful impact.

Experience

DIGITAL ANALYTICS SPECIALIST STUDENT – IHM Business School – Göteborg

CUSTOMER REPRESENTATIVE MANAGER – Nouryon – Göteborg, SWEDEN

TOOK A CAREER BREAK TO PROVIDE CARE FOR MY FAMILY (UAE, UK)

SALES REPRESENTATIVE MANAGER – Noblesse Oblige Gioielleria Vintage – ITALY

BRAND MANAGER- Atelier Studio Roscini – ITALY

PRODUCT MANAGER- Diesel – ITALY

PRODUCT MANAGER / MERCHANDISER – Dolce & Gabbana – ITALY

Education

Skills & Expertise

Languages

• English : Fluent

• Swedish : Fluent, certified at SVA 3 level

• Italian : Native

Portfolio